Successful Patient Recruitment Hinges on Flexible Travel Offerings

Study Shows Travel Assistance Could be Key to Boosting Clinical Research Volunteer Participation

If you build it, they may come—especially if you offer some travel options and remuneration. A new survey from BBK Worldwide found 51% of some 3,500 respondents said they would consider participating in a clinical trial, with nearly half of this subset saying travel assistance would have a major effect on whether they chose to participate.

“It is clear that we are losing nearly one in four potential study participants with a demonstrated interest in clinical research by not offering them travel assistance, and by not informing them that they will receive reimbursement for their travel as early as the screening period,” says Aaron Fleishman, director for market development at BBK.

The good news is nearly 65% of those who had participated in a trial rated their experience as a 9 or 10 (on a scale of 1 to 10, with 1 being negative and 10 being positive). Of those who rated the experience at 6 or lower, 40% of that group said travel assistance would have been helpful to them.


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Location was also an obstacle to recruitment, according to the survey. Nearly 25% of the subset that had considered participating in a clinical trial said they finally decided against it because the nearest study site was inconveniently located too far from where they lived on worked. That’s another argument for using remote monitoring and other technology tools such as wearable devices in studies.

The nationwide survey included 19 questions exploring motivation to participate in a clinical study and the impact concierge-supported services would have on that decision.

Author: Michael Causey