Getz: Ideathon Winners Will Boost Clinical Trial Awareness

Ken Getz

Ken Getz, Associate Professor and Director of Sponsored Research, Tufts CSDD

While a team calling itself C2: The Clinical Study Change Agent Collective from patient recruitment firm FCBVio was selected as the first “Inspiring Hope Ideathon” winner in a contest designed to spark creativity around raising awareness of clinical trials, program judges say they’ll connect the creators of the other project finalists and of several other entries with partners who will help them advance their project goals.

“We were blown away by the quality [and quantity] of the entries,” says Ken Getz, founder and board chair of the Center for Information and Study on Clinical Research Participation (CISCRP), which held the Ideathon in partnership with INC Research. Team C2 was singled out as the winner because the judges felt the team’s concept of creating a corporate social responsibility program had longevity and momentum, and liked how it addresses the beginning of a patient’s journey into study participation. The team received a $10,000 prize and the opportunity to turn its idea into a workable solution, adds Getz, who helped judge the competition.

It’s likely there will be another Ideathon competition within the next year or two, Getz says. However, most of the emphasis now is on helping Team C2 and the folks behind other worthy entries move their concepts forward.

Ideathon leaders hope to help stakeholders from all facets of the healthcare industry recognize the “continuum between clinical research and healthcare,” explains Getz. Specifically, Team C2’s prize-winning proposal was designed to enable companies to improve wellness and health literacy for employees by connecting awareness of clinical trials and participation with other social causes.

In addition to the cash award and other support, Team C2 will receive 145 vaccines for children, donated by the Greater Gift Initiative, a nonprofit organization advancing global health and clinical trial participation.

The members of Team C2, along with the teams behind nearly a dozen other contest finalists, presented their ideas to judges in person on September 27 and 28 in Boston. There were nearly 70 entries from all over the globe. Ideathon sponsors include DrugDev, EMD Serono, WIRB-Copernicus Group, Greenphire, ePatientFinder, Medidata, and qd Solutions.